A dog gives his perspective on New Year’s resolutions in Supertails’ new video campaign
Digital pet care start-up, Supertails, has released a new film, The New Year’s Resolution, where it brings the voice of a dog to its audience. First of January brings with itself resolutions that have a questionable shelf life. Yet, year after year, humans make promises to themselves that they don’t keep. This film is a take on that, but from a pet’s perspective. The film is narrated by Max, a Golden Retriever, who knows his dad too well. Every year, he takes resolutions like going for early morning walks, staying hydrated, and reading more. All of which he invariably won’t…